My daughter goes to Luther College in Decorah, Iowa. They're famous for two things: an excellent music program and ... (drum roll) ... Coed Naked Soccer. Every year some students manage to sneak a game in despite the administration's warning of dire consequences if they're caught.
What does that have to do with sales? This past week, I talked with two sellers who are having extraordinary success right now. Their business is skyrocketing. Pricing is virtually a non-issue. And all this happened once they started going into sales calls totally, stark-raving naked.