I recently attended your L.A. workshop. When I got back to my office, I had an interesting response email from the CFO of a very large corporation that I've been trying to get to see. The CFO politely (and conversationally) said he:
• Appreciated my sales letter.
• Was very happy with his present supplier with whom he has a multi-year contract.
• Had a bad experience with our parent company five years ago.
Then he concluded that he would be happy to "talk to me" anytime." Now what do I do? Invest hours researching the other vendor's fees, benchmarking programs and more so I can show him why he should do business with us again? HELP!
Jill says ...