Ever hear of the word "truthiness?" If not, just wait! It was voted the 2005 Word of the Year by the American Dialect Society. This new word, which first appeared on the Colbert Report on the Comedy Channel means:
"The quality of preferring concepts or facts one wishes to be true, rather than concepts or facts known to be true."
As I read the definition, I immediately thought of Ron. When I was a sales manager, a number of my reps suffered from truthiness, but without a doubt he had the worst case.