Several years ago a well-known professional speaker asked me what I did better than any other sales strategist. Most people would find a question like that tough to answer. I didn't have any trouble. Without hesitation I answered, "I hear things from a customer's perspective."
"You mean you're a really good listener?" he said, trying to fit my response into a familiar sales skill set.
"No," I replied. "I hear from a customer's perspective. I know immediately how they'll react to a seller's words, questions, or presentation. I know exactly what needs to be changed in their customer interactions in order to advance the sales process."
He looked at me like I was nuts. I'm not.