Scott Becker, editor-in-chief of Redmond Channel Partners recently posted an article on "Reaching the Decision Maker" in which I'm quoted extensively. My colleague Brian Carroll of B2B Lead Generation also has contributed numerous insights as well.
When you read it, you'll discover strategies to find the decision maker, get past voicemail, create strategic alliances, engage in business-to-business focused discussions with prospective customers and much more. Definitely worth checking out.




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