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» Cracking the Corporation from The Innovative Marketer
Jill Konrath, author of Selling to Big Companies, presents an interesting Webcast on some good sales strategies. What I like about Jill (and her book) is that she's always taking a fresh look at how we should be selling to [Read More]

Comments

Graham J.

Knowing when to ask prospects for certain information seems to be a simple marketing concept. So why does WebEx need my complete address, job title and about 10 other pieces of information before allowing me to view your webcast? Isn't an e-mail address sufficent as a first step. Then send a follow up e-mail asking me if I would like to know more and then getting my details as a much-more qualified prospect. The reality here is I am already a WebEx user so what are they going to follow up with, except wasted effort!

I wanted to see you webcast so made up all of the info to get past the screening (like a lot of people probably do).

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Contact Info

  • Phone: 651.429.1922
    jill@sellingtobigcompanies.com
    Twitter: @jillkonrath

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