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7 Key Sales Strategies

Couldn't attend my webinar last week? You're in luck. It's now available for listening to at your leisure.

7 Key Sales Strategies to Get Into Big Companies
Selling to large corporations today is tough, tough, tough. Prospects don't answer phones, all calls are routed to voice mail and no one ever calls back. When sellers do manage to set up an appointment, customers want them to get to the point and get out. It's hard for them to differentiate their products/services or develop strong relationships. Most sellers are pretty frustrated right now, but don't have a clue what to do differently.

It's time for a wake up call! Learn seven new strategies that you can use right away to crack into corporate accounts, shorten sales cycles and differentiate themselves from competitors. These strategies go against conventional wisdom, but that's why they work.

Many thanks to the following companies who sponsored this event:
- Jigsaw (resource for finding business contact info)
- Webex (web conferencing, video conferencing & online meetings)

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» Cracking the Corporation from The Innovative Marketer
Jill Konrath, author of Selling to Big Companies, presents an interesting Webcast on some good sales strategies. What I like about Jill (and her book) is that she's always taking a fresh look at how we should be selling to [Read More]

Comments

Knowing when to ask prospects for certain information seems to be a simple marketing concept. So why does WebEx need my complete address, job title and about 10 other pieces of information before allowing me to view your webcast? Isn't an e-mail address sufficent as a first step. Then send a follow up e-mail asking me if I would like to know more and then getting my details as a much-more qualified prospect. The reality here is I am already a WebEx user so what are they going to follow up with, except wasted effort!

I wanted to see you webcast so made up all of the info to get past the screening (like a lot of people probably do).

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Contact Info

  • Phone: 651.429.1922
    jill@sellingtobigcompanies.com

Jill's Hot Book

  • : Selling to Big Companies

    Selling to Big Companies
    Fortune selects as "Must-Read" sales book, Sept. 08; Amazon Top 25 sales book for over 2.5 years.

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