How do you get your company's name out there when you're not a household name? What does it take to get your new product or service offering to stand out among the myriad competitors in the market place?
The answer? Create an online experience for your targeted customer that:
- Addresses their critical business issues.
- Ties it in to your offering.
- Makes them laugh.
- Encourages sharing.
Finally you wrap it up by contacting thought leaders who write blogs & newsletters read by your ideal customer.
That's exactly what Bob Conlin of Centive did! His company sells on-demand sales compensation management systems. (Now that's a mouthful!) They've created "a parody on the commission chaos between sales & finance" that's all too real.
You can enjoy their video clip at the same time you absorb their sales message. And, if you get a kick out of it too, make sure you forward it to your friends.