When I scanned through my inbox, I saw a name I didn't recognize. Like most people, I'm hesitant to open emails from strangers. The subject line, however, gave no indication that it was spam. In fact, it actually caught my attention because it dealt with a topic near-and-dear to my heart.
Subject: Prospecting Technique | Cold Emailing vs Cold Calling
So I opened it. In the preview box was a simple, straightforward message:
I learned about your consulting practice in an article I read on a sales website. I'm doing some research and would like to ask you two quick questions:
1. As a sales consultant, have you ever heard of cold emailing as a prospecting technique?
2. After you read (link to article), do you think this is a good prospecting technique?
He immediately caught my attention. It seemed legitimate. His full contact info was included in the email. Plus it was a topic of high interest to me - an emerging account entry strategy. I was glad to be able to learn more on my own. I clicked through to the article and read it. I liked what I saw.
My return email was short: "Interesting. Tell me more."