Steve Gershik, The Innovative Marketer, recently interviewed me about selling to big companies today. He got me talking about things I'm pretty passionate about:
- The biggest mistakes salespeople make.
- What marketing/sales need to know from each other.
- Creating strong value propositions.
- Leveraging triggering events to crack into accounts.
- Launching new products into the market.
Listen to the Innovative Marketer Podcast - it's a power-packed 20 minutes. I'm listening to it right now and I can't believe how much I covered in this short time.
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