Check out this great viral campaign just launched by BigFix. This security configuration firm has a strong corporate value of telling the truth in a market where prospective customers are fed up with enterprise sales reps who will say anything to get their business.
Breaking News: Security Scandal
WASHINGTON - In a surprise move that is sending shockwaves through the close knit high-tech community, thousands of software sales professionals have been subpoenaed by the Software Truth Commission.
Approximately 15,000 professional sales professionals whose job is to peddle multimillion dollar software products began receiving subpoenas two weeks ago.
The first witness to testify is James Smith. See exclusive footage of Smith as he spars with commissioners. Smith starts out strong, testifying that he is "proud to be a salesman" yet over the course of several hours of grueling testimony he begins to confess the truth ...
Don't miss these important video clips
Opening Statements, Industry Press Conference, and finally the Footage from the Salesperson of the Year Afterparty
that was submitted by a viewer. You'll also want to check out the
numerous sections where the salesperson testifies about the software
speed, ease of use, security and upgrades.
(This marketing campaign was developed by Rassak.)
I do like bigfix's marketing, especially those vixens they put on some of the print stuff. However, I'd have to say I prefer fiberlink to actually handle my mobile workforce...
Posted by: Network Security Guy | 03/05/2009 at 11:37 PM