If you're looking to leverage online B2B marketing interactions to drive demand and shorten your sales cycle, you'll want to read The Interaction Value Track: Where the Rubber Meets the Road in Online Customer Interactions.
This highly informative ebook was written by Ardath Albee, President of Einsof and prolific blogger at Marketing Interactions. As she says, "Isn't it time for marketing to have quantifiable evidence for how their efforts contribute to sales results?"
I totally agree!
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