Admit it! There are some subjects related to your product, service or solution that you dread talking about. Perhaps your offering isn't the most "leading edge." Maybe your pricing is much higher than competitors. Or maybe you're a boutique firm without the full spectrum of services of the bigger companies.
Whatever it is, you hope like crazy that your prospects won't bring it up. Yet you know deep inside that the topic is unavoidable. No matter how hard you try to dance around the elephant in the room and pretend its not there, it's just a matter of time before someone asks about it. Then you stumble through a lame response that makes you sound like a total patsy and your credibility plummets.
John Jantsch knows what it takes to create marketing that sticks and
ultimately leads to quantifiable results. In Duct Tape Marketing, his up-to-date advice shows
small business owners numerous strategies they can implement to create
a systematic approach to marketing.
For companies selling into the
business-to-business (B2B) marketplace, pay particular attention to
these chapters
The use of voicemail has become so pervasive these past few years that sometimes you wonder if you'll ever talk to another human being again.
Frustrating as it may be, over time you begin to accept it as the new norm. You expect to get voicemail and in a perverse sort of way may even relish it. It enables you to make that check on your "to do" list, showing you tried to get in but once again had no luck.
And admit it ... leaving a message is a whole lot easier than talking to a person who says they have no need, throws objections in your path or slams the phone down on you.
In fact, the prevalence of voicemail can lull you into a sense of complacency. So much so, that you're entirely unprepared for that rare moment in time when your prospect absent-mindedly picks up the phone.
Cracking into corporate accounts has never been tougher. Decision makers have erected seemingly insurmountable barriers to entry. That's why lead generation is so critically important today. This teleseminar focuses on specific strategies you can implement to get qualified leads into your sales funnel and nurture them till they're ready to buy.
If you're looking to leverage online B2B marketing interactions to drive demand and shorten your sales cycle, you'll want to read The Interaction Value Track: Where the Rubber Meets the Road in Online Customer Interactions.
This highly informative ebook was written by Ardath Albee, President of Einsof and prolific blogger at Marketing Interactions. As she says, "Isn't it time for marketing to have quantifiable evidence for how their efforts contribute to sales results?"
Admit it! There are some subjects related to your product, service or solution that you dread talking about. Perhaps your offering isn't the most "leading edge." Maybe your pricing is much higher than competitors. Or maybe you're a boutique firm without the full spectrum of services of the bigger companies.
