Teleseminar: Lead Generation Strategies for Selling to Big Companies

Cracking into corporate accounts has never been tougher. Decision makers have erected seemingly insurmountable barriers to entry. That's why lead generation is so critically important today. This teleseminar focuses on specific strategies you can implement to get qualified leads into your sales funnel and nurture them till they're ready to buy.

Date: Thursday, February 8th

Duration: 1 hour
Time: 1 pm EST, 12:00 CST, 11 am MST, 10 am PST
Price: $59/person

In this session, you'll discover:

• How to find corporate decision makers and penetrate their No Talk Zone
• How to identify and prioritize you’re the best prospects for your business.
• An approach to dialog with numerous executives that positions you as a trusted advisor.
• How to build, maintain and grow your database with the right contacts.
• Precision email marketing techniques and how to create emails that executives won't delete.
• How lead nurturing can help you recapture lost leads and missed opportunities.
• The most effective strategies and tactics used in a lead nurturing program.

In this teleseminar, I'll be interviewing industry expert and trusted colleague, Brian Carroll, author of Lead Generation for the Complex Sale and CEO of InTouch, Inc. Not only does Brian help other companies develop and implement strong lead generation programs, but he also knows how to do it himself – without a huge time and financial investment.

Register now.

P.S. Brian is the person who got me blogging! He even set up the first iteration of my Selling to Big Companies blog. He has a gazillion other ideas on how you can attract more clients to your business.

Comments

[Lead Generation & Cold Calling]

Great blogging...

Brian

[Greg Alexander]

Lead generation is on the top of everyone's mind and I enjoyed your comments. A suggessting I would offer would be to pull out the billing report, trace back each closed deal to its point of orgination, and determine exactly what has worked in the past and what has not. Next would be to compare this set of facts to the current marketing spend and see if they match. More often than not, unfortunately, funds are being spent on lead generation programs that do not work. By benchmarking prior lead generation efforts against billings and todays budget, one can quickly re-allocate funds away from wasted efforts and towards producing programs.