In today’s market, a strong value proposition captures the attention of corporate decision makers. Yet most companies have such weak ones that it's amazing anyone can sell anything. In fact, a recent study showed that 75% of executives blamed the failure of their new products offerings on inadequate value propositions. Do you know what your value proposition is? And if so, is it strong enough to get prospects to eagerly invite you into their offices?
Date: Thursday, March 15th
Duration: 1 hour
Time: 1 pm EDT, 12:00 CDT, 11 am MDT, 10 am PDT
Price: $59/person
In this session, you'll discover:
- Why changes in the market have made obsolete the traditional ways of talking about your company's offering.
- How a value proposition is different from an “elevator speech” and a “unique selling proposition.”
- The key components of strong value propositions.
- How to find the true value propositions of your company’s product or service.
- How to translate your offering into the language of a corporate decision maker.
- How to evaluate the effectiveness of your value proposition from a buyer’s perspective.
- Multiple ways to leverage your value proposition to get your foot-in-the-door of big companies.
- and more …
will the teleseminar be available later as a download mp3 file?
Posted by: steve | 03/12/2007 at 08:01 AM
THis looks like a great seminar. I am going to post this on our blog at BroadPeak Collaborative which is targeted to CEOs and CFOs. Some of them may find this useful.
Liz
Posted by: Liz Handlin | 03/12/2007 at 08:49 AM
Steve, The teleseminar is being recorded but only people who sign up for the session and can't make it will be given access to the mp3. It will not be available afterwards. Jill
Posted by: Jill Konrath | 03/13/2007 at 02:26 PM