Busy corporate decision makers rarely return phone calls these days. It's a real challenge for those of us who sell. When my own business tanked a few years ago, I experimented with many strategies before discovering what worked.
I should have just listened to sales guru Jeffrey Gitomer, author of The Little Red Book of Selling.
So what do you think? Does the end justify the means? Is it appropriate to use these misleading approaches if they result in you getting a returned call?
Here are some of my ideas on the topic:
- 3 Strategies for Curing Connectile Dysfunction
- Use the News: How to Create New Opportunities Fast
- Why This Voicemail Failed
- Audio Program: Creating Enticing Voicemails
P.S. Many thanks to Ed McLean's Sales Itch blog for letting me know about this YouTube segment.