LinkedIn, the online business networking site, connects over 17 million experienced professionals from over 150 countries. Yikes! That's so many that it makes my head spin. I'd love to fantasize that a few of these people would stumble onto my profile, be suitably impressed and initiate contact. But so far, it hasn't turned out that way.
Yet many sellers have learned how to leverage LinkedIn to drive more sales. They're not sitting around waiting for their phone to ring. Instead, they're using it as an additional resource that supports their prospecting efforts.
Here's how your peers are using LinkedIn to grow their business. True stories. Real results.