A Candid Look at Marketing From Your Prospect's Perspective
I don't often speak to marketers, but when I do I'm a bit tough on them. My focus is always on how they can help the sales force increase their prospect base, speed up sales cycles, improve sales productivity and win more sales.
In short, I think there are soooo many things that they can do that will really have a measurable impact. But in many cases, they just plain miss the boat.
If you check out this recent webcast of mine, you'll discover what I have to say about to Marketing about:
- What it takes to capture the attention of today's time-starved corporate decision makers who are expected to do more, in less time and with fewer resources.
- The new "Rules of Sales Engagement" that will totally transform their lead generation strategies.
- What your salespeople need from you to radically impact their ability to turn leads into sales.
Feel free to share this with the marketers in your organization. And, if you're in sales, I guarantee there will be some fresh information in here for you too!
Comments