One Sales Strategy that Really Works
How do you capture the attention of corporate decision makers today? If you're not using educational marketing, you're missing out on a huge opportunity.
Michael Stelzner used it to get 60,234 leads over a five year period. He's a small business owner ... a regular guy who stumbled onto this strategy that:
- Brought him high quality prospects virtually overnight.
- Established him as a thought leader in his market space.
- Kept on generating leads for years.
Using educational marketing, his company landed accounts such as Microsoft, FedEx and Dow Jones. Not too shabby a client base!
Today Michael is launching a series of videos on how he used these educational techniques to transform his business.
You can watch his first video, "How to Generate Mass Interest in Your Business During Tough Times" right now.
It's worth it! I just finished watching the 2nd one. Also excellent. (Note: He references my blog post on Trash Talk & Delete Buttons in it!)
Again, check out video now.
It just blows my mind how companies don't get this. Everyone that I know in decision making roles within organizations just loves new educational information. They love regurgitating buzz words and key phrases that they picked up on the latest whitepaper or article from some great blog. If you can become a valued source of information for them, you can marketing anything you want to them.
Posted by: Troy Bingham | 05/09/2008 at 11:48 AM
How interesting that you should mention this topic. I just finished writing of my own personal experience with educational information on my blog, http://salesisteaching.typepad.com about an early encounter in the 1980's with this method of sales. It really works.
Posted by: Paul Davis | 05/20/2008 at 01:41 PM
Good Video. Thanks for sharing. Also Go for sales training classes.
Posted by: Sales Training | 08/27/2008 at 04:16 AM