Check out these "how to" and "get you thinking" resources.
The Plot Thickens: Why Case Studies Create New Customers
I'm a strong advocate of using case studies in account entry campaigns. That's why I liked this ebook by copywriter Charles Brown. To learn how to create powerful case studies, you can download The Plot Thickens here.
Tell the Whole Truth, by Clinton Korver
Here's a ChangeThis manifesto that challenges our ethics. As sellers, it's particularly tempting to shade the truth or withhold some information. To learn more about truth telling, and how to use it with discretion & wisdom, download this ebook now.
Closing the Gap: The Sales and Marketing Alignment Imperative
The CMO Council recently completed a study analyzing the gap between marketing & sales organizations. Click here to download the Executive Summary.pdf For more info, you can purchase the full study.
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