Cold calling is tough. We all struggle with it. That's why I laughed today when I talked with Sara, who works for a New York-based PR firm. She'd just seen my new video clips where I'm speaking about the challenges of connecting with corporate decision makers.
Sara understood exactly what I was talking about! That's when she told me her story:
I was calling a major media outlet to "pitch" one of our clients. Of course, I got voice mail. About half way through my message, my mind went totally blank. So I hung up.
As soon as my memory returned, I recalled the client and picked up exactly where I left off ...
"Hi. This is Sara calling again. We must have gotten disconnected. As I was saying..."
Now that's quick thinking. I wish I'd thought of it!
The dreaded blank space hitting one in the middle of a presentation or conversation. We can all relate to this, and the quick response of Sara definitely saved her a lot of face.
Posted by: The Gift Guy | 10/22/2008 at 03:15 AM