Politics & Sales: Piquing Curiosity

"Pssst.  Did you hear about ...?" As human beings, we're instinctively curious - especially when we know there's a big announcement coming soon.

That's why I immediately signed up for Obama's "Be the First to Know" campaign - even though I'm not particularly interested in who he selects as his vice presidential running mate.

Yet I couldn't resist being notified of his decision immediately via email or text message. Go figure!

How can you pique your prospect's curiosity?  What can you do to increase anticipation?  Think about it. You might discover some engaging strategies that make all the difference in the world.