The Sales 2.0 conference just kicked off with a presentation by Gerhard Gschwantner, CEO of Selling Power. He set the stage by talking about the fact that we are drowning in an ocean of information and the need to be able to navigate through all this information in a way that helps us. Sales 2.0 technology today gives us that capability.
Gerhard also talked about key trends facing sellers today:
- Movement to a "conversation economy"
- Co-creation of the sale with the customer
- Increased science and measurement in the sales field
- Customers will be creating the company
Some statistics shared include this:
- Companies are losing 10% of their sales due to lack of insight into their sales activity and their target market. ~ Gartner Group
- Sales cycles are 20 – 30 % longer. ~CSO Insights
Interesting trends and stats - especially if you start thinking about what this means to the individual sellers, sales organizations and even entire companies.
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