Professional Services Marketing
by Mike Schulz & John Doerr
This well-researched book is filled with rock solid marketing strategies that professional services firms can implement to generate new conversations with potential buyers and improve the odds of winning client engagements. The authors, Mike Schulz & John Doerr, know what works & what doesn't.
If you buy the book on August 4, 5, or 6th, you get all sorts of goodies, including a free webinar on How to Turn Your Firm into a Marketing and Business Development Powerhouse ($79 value). Just click here after you purchase it, to download all the resources & enter your confirmation #.
... and here's something else pretty cool. Right now, Amazon has Professional Services Marketing paired up with this next book for a special pricing promotion. It's a good deal for two new books!
Winning the Professional Services Sale
by Michael McLaughlin
Mike McLaughlin, who also wrote Guerrilla Marketing for Consultants, has another winner on his hands. You'll love his "unconventional strategies to reach more clients, land more profitable work and maintain your sanity." Mike breaks the sales process down into three areas — Connect, Collaborate & Commit—then shows you numerous strategies you can use to get more business.
You'll want to add this book to your sales library right away! It's guaranteed to give you a number of new ideas.
Honesty Sells, by Colleen Francis & Steve Gaffney
Refreshing! That was my first thought when I heard the title. You won't find any slick, manipulative sales techniques in this book. Instead, you'll discover how to make more money and increase your profits by selling with high integrity.
I particularly like the chapter on being honest with ourselves! As the authors, Colleen Francis & Steve Gaffney point out, when we make assumptions about our prospects, our chances for success and much more - we are incredibly vulnerable to making cost mistakes.
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