Of course, I don't have an opinion on this topic! It's only something I've been ranting about for 20 years.
Truth is, we can't continue like we are today in most companies. It's totally unsustainable -- especially when you have to deal with crazy-busy prospects.
Fortunately, there are solutions today. And companies who aren't evaluating them right now are missing a serious opportunity.
Enough said. Get this ebook. There are excellent articles in here by some of the best people I know:
- Andrew Gaffney, publisher of the Demand Gen Report, offers some terrific insights on Marketing Metrics that Matter. You can get a preview here.
- Ardath Albee, author of eMarketing Strategies for the Complex Sale, shows you how to use intelligent and contagious content to entice and entwine prospects.
- Craig Rosenberg, Focus VP and Funnelholic blogger, writes about succeeding with marketing automation.
So get your FREE ebook now. It's worth the read - especially if you're wondering about it's value to your company. And, if what I said doesn't make sense, then it's even more important to read it! Click here now.