I had to laugh when I read that line in a recent edition of Paul McCord's newsletter. If you're struggling with a slump right now, keep on reading what Paul has to say:
We're all familiar with the old saying that doing the same thing and expecting a different result is the definition of insanity. We laughed when we first heard it--and we agreed. We thought it such a silly idea that anyone would see that something isn't working and then believe that the solution was to do more of it.
Ha, ha. What idiot would be that dumb? Us idiots, of course.
No, we're not idiots and we're not dumb. But just as others have gotten so wrapped up in something that they failed to see the illogic in increasing the amount of time and energy they were investing in activities that weren't producing the results they wanted, we also get wrapped up in trying to break out of our sales tailspins that we don't see the folly of investing more time and energy in just doing more of what isn't working.
We tend to think that a sales slump is simply the result of a lack of activity and consequently, simply increasing our activity will correct it. That's not the case.
Sales slumps are generally caused by a combination of factors, any one of which could have been the original tailspin creating catalyst: 1) Negative expectations; 2) Insufficient activity; and 3) Wrong strategies.
So, if these are the three factors in a sales slump, the solution should be easy right? Just change the negative expectations to positive ones, increase activity, and change up the prospecting strategies, and voila, presto-chango, you're out of the slump.
If only it were that easy.
Busting out of a slump--or beginning to generate business if you are a new salesperson--is difficult. It takes a great deal of resolve. It takes dedication. It takes learning long-term strategies to put your sales career on solid footing.
If so, check out Paul's new book, BUST YOUR SLUMP: A Dozen Slump-Busting Strategies to Fill Your Pipeline in 30 Days.
Regardless of what you sell, you'll find strategies that will work for you. I have three favorites. If you want to grow your business locally, Paul offers solid networking advice. If you have a client base, check out the "mining for gold" strategy. And finally, partnering -- my personal choice for slump-busting.
If you purchase Bust Your Slump today or tomorrow you’ll lots of free bonuses too. You can see them here: http://www.bustyourslump.com/bonus.html
Or head over to Amazon and buy the book: http://amzn.to/dnSnwV and then go get your bonuses.