If you're a marketer who buys databases for your company's lead generation initiatives, you'll be interested in this recent study: B2B Response Databases: A Comparative Analysis.
Written by Ruth Stevens & Bernice Grossman, it take an in-depth look at quality of data from three of the major "response" database providers.
What are response databases? Ones that are assembled from individuals who take some sort of action -- like subscribing to a magazine, attending a conference or buying a product.
According to Stevens, "In recent years, these response files have been assembled into large databases, giving marketers access to names based on various characteristics like title, company size, etc." In the past, response databases lacked market coverage.
But this year, the authors conclude that "these new response databases are a valuable prospecting resource for B-to-B marketers."
Download the study now to see how the different vendors compared. It's interesting.
Thank you for posting this, I found it very helpful. I was looking for this information.
Posted by: California answering service | 05/27/2011 at 02:58 PM