It's already hard to crack into corporate accounts. And, because of the turbulent economy, I fully expect it will only get harder in the upcoming months. In my opinion, companies must invest in online marketing initiatives that attract and nurture prospects till they're ready to work with salespeople.
But don't take my word for it! Listen to this desperate seller who's falling apart from cold calling.
As you can see, HubSpot practices what they preach! After all, I'm telling you to go to their website. I'm also telling you that salespeople need help like this - desperately!