My #1 Prediction for Sales Leaders is ...
In 2010, sales leaders will finally realize that investing in Sales 2.0 is essential to increase sales productivity and improve sales effectiveness.
Why? It'll become glaringly apparent that sellers who leverage Sales 2.0 tools significantly outperform their colleagues. On the downside, sales leaders will mistakenly assume this success is due to technology and overlook the substantial skill differential among their reps. This failure to invest in training will result in much lower ROI than initially projected.
What's your #1 prediction for sales leaders?