What can I do to be more effective? It's a question that's always on my mind. That's why I began this exploration of LinkedIn. I wanted to find out if and how sellers were leveraging this technology to improve their sales results.
In the final article of this 3-part series, you'll discover even more ways you can use this tool to create more opportunities, connect with decision makers and win more business. Again, real sellers and real results.
Strategic Visibility & Connecting
Tim Hayden, President of Game Plan Marketing & Events shares what he's trained his team to do with LinkedIn:
1. Focus on connecting. Anytime you receive a business card from its owner, you then "know" this person. While not everyone is a valuable link, search for that person on LinkedIn right away. Because you have their email, you can send them an invitation to connect.
2. Increase your visibility. Don't simply add people to your network. Ask or answer questions on LinkedIn. Make sure your public profile is complete. But most of all, recommend people in your network and ask them to recommend YOU!
Anytime you do any of the above, LinkedIn posts updates online or in weekly updates to everyone in your network.
3. Make LinkedIn your homepage. Whenever I open my browser, I can immediately review my "LinkedIn Home Page" which shows what others in my network are doing and who they're connecting with. I also check every 2-3 days to see "Who's Viewed My Profile." Just as you can use web statistics to see what companies are looking at your website, you can also see with about 80% accuracy who's been checking out your profile.
In the past two months, I've used these strategies to identify more than 20 new business leads –and converted two to clients!