How to Leverage Triggering Events to Get Your Foot in the Door
When: Thursday, Oct. 9, 2008; 2-3:30 pm EDT
Investment: $99 per connection
Register now.
(Note: Can't make it at that time. No worry. You can listen in later at your leisure.)
Top rainmakers are not promiscuous prospectors. You'll never find them randomly dialing for dollars hoping to stumble across an unhappy decision makers. They know that effective prospecting requires a focus on two very critical things:
- Fit: Identifying organizations that have needs, issues, and challenges that can be addressed by their firm's services.
- Urgency: Finding prospects have an immediate need for their service and will take action quickly once they've been contacted.
That's why they leverage triggering events – changes in the prospect's internal and external business environment – to set up meetings with targeted decision makers. This is a strategy that most sellers don't even know exists, yet top rainmakers use all the time.
Join me for this Advanced Cold Calling webinar sponsored by Rain today and you'll add a powerful technique to your cold calling arsenal.