« The Power of Silence | Main | Cold Calling Calamities »


Ardath Albee

Great post.

I'd think this would also apply to marketing your products/services in context. I mean, isn't this where hype comes from? When companies drink too much of their own "truth" serum about their products and then believe it enough that their communications never connect with people outside the tunnel of their vision?

Hmm. Interesting.

Catherine Caum

How do you re-direct someone who's immersed in truthiness? What are those hard questions that Ron should have been asking?

Sean Campbell

I'm not sure if I agree with all of this 100%. Having a good relationship and good selling skills is about being able to two things at least.

Having the ability to develop a relationship as a trusted advisor and continue to grow that relationship and along the way have the technical knowledge, sales knowledge, and client knowledge, and professionalism to ask the right questions.

So it's not like relationship building is counterproductive to asking the right questions it's more that they simply forgot to do one of the two critical path issues.

Mike Sansone

Love the word, the definition, and the post.

There are always three versions of the truth. Yours, theirs, and the real deal.

Building relationships is of the utmost importance. But part of that should be understanding what the client's goals are and become and assistant buyer. When your product or service can help them reach that goal, help them buy it.

I've had vendors lose my business because, while they understood my goals, they didn't share all their services. They thought they would price themselves out by doing so.

By not helping me reach a goal with their offering, they ended up costing them (and me) in the long run.

We still have a friendly relationship, just not a productive business one.

Linda Darby

Truthiness hmm! interesting email.
The route of the word is Truth - what is truth in a sales environment? Do salespeople slip into using 'Truthiness' because they are not given the Truth? and therefore have to create their own (truthiness) which is a concept of the truth. There is a whole debate within each company around that one.
Krishnamurti the philosopher said "Truth is a Pathless Land". This statement mirrors my sales career - I learned as much as I could cram about my product then went insearch of a customer, not knowing at first, who, why or how I would make a sale. Gradually it fitted into place.
Jill's book Selling to Big Companies is saying something similar I think (but please tell me if you think not) The book explaines how we have to move with the times - how old sales techniques don't work now because of the workstyle of the decision maker. It doesn't say don't form relationships, it says go in with the truth of your proposition - what it can do for your prospect, then they will want to have a relationship with you.


The reference to and examples of "truthiness" was very interesting to me but wanted to see it taken a step further..How do you get past the constant continuations you encounter when you feel you've asked all the right questions, clearly shown the financial impact on the prospect's business, ROI etc., etc. and yet they still take months on end to make a decision?

The comments to this entry are closed.

Contact Info

  • Phone: 651.429.1922
    [email protected]
    Twitter: @jillkonrath

Twitter Updates

    follow me on Twitter
    Blog powered by Typepad