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Jan Visser (EyesOnSales.com)

Jill, while I agree with your general point and the importance of linking your product or service to a triggering event, I doubt whether the Lauren Turner/Google case is the best example.

Turner states in her original post that "Moore attacks health insurers, health providers, and pharmaceutical companies by connecting them to isolated and emotional stories of the system at its worst" and that "Moore’s film portrays the industry as money and marketing driven, and fails to show healthcare’s interest in patient well-being and care."

There might be more than a few people that actually agree with Moore's basic point there. Whatever our personal opinions, the state and future direction of US healthcare is a topic of great and lively debate. It might not be a bad idea to leave that debate to healthcare professionals, politicians and, perhaps, to controversial movie makers.

Anyone who has blogged for more than a week should know that expressing a politically controversial opinion on a corporate blog is really not a very good idea. It has since then led to a statement by the author (Lauren Turner) that it was her personal opinion and not that of Google. Ouch.

Maybe some people are of the opinion that any attention is good attention. I would disagree. While thinking about the next triggering event, we may want pick one that's a bit less controversial.

Jill Konrath


I never even thought about politics when I wrote that post. Perhaps I should have. I was simply trying to demonstrate how an astute seller leveraged a newsworthy event to create opportunities for additional business. Maybe next time I'll think first!


Jan Visser (EyesOnSales.com)


Just to make sure, I do wholeheartedly with your concept of linking to triggering events. The comment I left was strictly related to the polarizing "trigger" Lauren Turner chose to promote her product or service, which I don't necessarily thought was a very good idea.

Other than that, great post.

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