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Vaibhav Domkundwar - ReadyContacts.com

Awesome interview. I have seen this often with our customers where they miss the highest ranking decision maker in their sales and marketing campaign planning as they feel they may eventually reach that person when they have developed the account. Most importantly, when they build role-based lists of their decision makers they ignore the VITO which can be a big mistake, as in several cases the VITO can be the driving force for them.

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