Recently I flew into St. Louis to do a video interview with small business expert Susan Solovic. Her It's Your Biz show for entrepreneurs just debuted on Fox 2 TV. (My segment starts about one minute in.)
Susan asks me why I wrote SNAP Selling, why people are so crazy-busy, my thoughts on a rebounding economy, if and how small biz can really land big customers .... plus MUCH more.
Here's the link to the rest of the inaugural show. It includes interviews with multiple entrepreneurs, Plus, click here to get updates on Twitter or Facebook.
"Show up and throw up" lol!
Indeed, I can count on the fingers of one hand the number of account reps who really took the time to understand how our business ticked, what was creaking and what was whizzing along without issues.
Much easier for these busy folks to come in with a ppt and brochures of feature set 'x' on product series 'ABC', and then try to wedge it into our 'must have' requirements.
"Ouch, that hurts! Stop prodding me, I'm not ready, I don't need it! "
And did they listen? Well, the successful ones did...
Posted by: Mark McClure | 08/23/2010 at 12:28 AM