Jill Konrath | Selling to Big Companies

So what are you doing to entice prospects to open your emails?

My colleague, sales strategist Kendra Lee is celebrating. Her book, Selling Against the Goal, just won a silver medal at the 2008 Sales Book Awards.

So she's offering a FREE Email PowerProspecting teleseminar on January 29th at 12 pm ET to the first 100 readers who sign up.

In this 1-hour audio conference, you'll discover fresh email techniques that work without gimmicks and tricks. Topics covered include:

• What never to say
• How to create enticing subject lines
• Lead-generating salutations and signatures
• Add your personal style and build instant rapport
• Sample emails
• Follow-up strategies that grab attention without hounding
• Ask your toughest questions on email prospecting

Quick, register now! to get a free spot at this session that's normally $79.  Just enter the coupon code “WIN."

As an added bonus you’ll receive a session recording, handout, and copy of the Email Prospecting chapter from Selling Against the Goal.

Critical Strategies for Winning Big Company Clients

Hey, New York City! I'm coming to town!

•  Tuesday, Oct. 14; 6 - 8 pm
•  The Penn Club, 30 West 44th Street
•  Price: $35, general admission
•  Limited seating, so sign up now.

It's not too often that I speak in open forums since my work is generally with corporate clients. Please join me for this event. 

We'll talk about critical strategies that you/your teams can use to:

• Crack into corporate accounts.
• Differentiate you/your company from competitors.
• Shorten your sales cycles.

Nigel Edelshain, CEO of Sales 2.0 will moderate a panel discussion with me & the savvy CEO of Landslide Technologies, Razi Imam.

Read more about the event or sign up now.

Generating Corporate Sponsorships

That's what I'm thinking about these days. If you're an expert (e.g. consultant, speaker, coach) or small business owner, perhaps you should be thinking about sponsorships too.

Personally, I'm looking for companies to sponsor my Sales SheBang in Minneapolis on Sept. 23-24. These firms want to reach salespeople. They'd get high value from exposure to conference attendees as well as my newsletter and blog readers.

If this concept of sponsorship is new to you, take a look at what Nancy Michaels of Grow Your Business is doing in this area.  On June 12th, she's doing a FREE telesession on Generating Corporate Sponsorships. I listened to an earlier one and picked up some really good ideas.

Nancy is also putting on a June 27-28 sponsorship workshop in Boston where she'll talk about how to:

• Employ creative marketing techniques to stand out from crowd.
• Attract and retain corporate sponsors for life.
• Create a system and plan you can implement immediately.

Again, if you'd just like to learn more about sponsorships, make sure you listen in to her upcoming teleseminar on Generating Corporate Sponsorships. Remember, it's FREE!

How to Schedule More Appointments in Less Time

What would happen to your business if you were able to double the number of qualified prospects you were able to reach?

For most sellers, it's really tough these days to set up meetings with corporate decision makers. If you're struggling,  I recommend you listen in to the Cold Calling College FREE Preview Call on April 24th. 

This session is being put on by Wendy Weiss, a real pro at cold calling, appointment setting and new business development. I'm really familiar with Wendy's work and find it to be a real complement to my strategies.

She's got some really good ideas & insights about what it takes to get in. If you need help with prospecting, check out her Cold Calling  College program. It's good. 

5 Strategies for the Slowing Economy

Are your prospects starting to tighten their belt? Are buying decisions being put off? If so, you might want to check out this 90-minute teleseminar put on by Caskey Training on Thursday, March 27th at 12 noon on EDT.

Here's just some of what you'll discover:

• The "Fundamental Shift" you need to make in order to get your head right in your dealings with prospects and clients.
• A series of customer questions that you MUST put in your arsenal during a slowdown.
• How to be relevant to your prospect. This strategy works in good times and slow times—–but if you don't understand "Value Relevance" then you'll be pushing a rope uphill.